The "Hills" hottie took the annual event with her trendy wares in-hand, kicking off her appearance at Nordstrom at The Grove by launching her much-talked about collection, Paper Crown.
Delving out tips and tricks to keep her fans looking fabulous in any season, Lauren fielded questions from a bevy of stylish after-hours shoppers.
Miss Conrad's new line includes an assortment of sure-to-be closet staples, producing everything from maxi dresses, cocktail attire to tailored menswear pieces.
