We were pretty sure Lady Gaga’s promotional videos for MAC’s Viva Glam weren’t going to turn out, say, like Taylor Swift’s Cover Girl spots. But Mother Monster always has a way of baffling us with her absurd creations. (And we’re not just talking about that giant bean bag chair hat in her “Marry The Night” video.) Jump below to watch Gaga’s latest video for the makeup company, titled “The Masterpiece”.
“The Masterpiece” in question is Gaga’s dress, designed by Nicola Formichetti — as well as her little monsters. Fans sent recorded messages concerning the plight of HIV and AIDS to vivaglam.com, and selected messages were used by Formichetti in designing the dress. (We’re not particularly sure how this is achieved — we see the faces of Gaga’s fans flash across the screen, not so much on the dress — but we’ll take their word for it.)
On Viva Glam’s website, the short is described as “a gravity-defying film reveals how Lady Gaga’s Little Monsters gave her wings!” And the rest of us nightmares.