Wednesday, October 19, 2011

Ashley Greene Inks Deal with DKNY, DKNY Jeans

She's one of Hollywood's hot young stars, and Ashley Greene has signed on to represent DKNY and DKNY Jeans.

A company release tells that the "Twilight" actress has inked and exclusive one-year deal to be the brands' ambassador and partake in ad campaigns over the next twelve months.

Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications, told, “Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives."

Elated over the new gig, Miss Greene stated, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”